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PROSPER MAGAZINE: DIGITAL EDITION

INTERNATIONAL TRADE

ONLINE TRAINING FROM DIT   

ONLINE EXPORT TRAINING TO SUPPORT YOUR BUSINESS THROUGH THE COVID-19 PANDEMIC

New Support for Companies Wanting to Sell Overseas  

When you are working hard to make your business a success, you need to know that every decision you make is the right one for you, your business, and your future. 

 
The Department for International Trade (DIT) has announced a new programme of support available via local Growth Hubs for new and/or inexperienced exporters who are exploring new growth opportunities. 


Under the Enhanced Export Growth Project an ERDF funded project delivered across the West Midlands, businesses can now access specialist support via a new team of dedicated International Trade Specialists - Channel Managers.

 

This free service offers the unique opportunity to access a wide range of advice clinics, events, and practical workshops to give businesses the knowledge and skills needed to become successful exporters. 

 

Working alongside the DIT team in the Chamber, Channel Managers will help to support those companies who are not quite ‘export ready’ but have the potential and can be mentored to a position of strength. 

At this point, the Channel Manager will introduce the business to the DIT team so that an International Trade Advisor can take them further into the world of winning international business.

Enhanced Export Growth Project 

Advice and support can be offered on a range of topics including: 

  • Initial triage helping you to identify the needs of your business

  • Mapping the fundamental stages of internationalisation and steps needed to progress your export journey

  • Guidance and support covering importing goods

  • Access to the latest news surrounding the Transition and COVID-19

  • Managing Finance when trading internationally

  • Support on shipping goods and dealing with customs controls

 

Support is tailored to ensure businesses have access to the most relevant advice and support based on a range of factors covering export experience, support needs and appetite for growth. 

Every company’s experience of exporting is different. But the good news is that – whatever the business size – the rewards from selling products and services overseas can be huge. 

 

To access this support please contact James Ahearne at j.ahearne@wmchambers.co.uk or speak with your existing Growth Hub account manager. 

During the COVID-19 pandemic, the Department for International Trade (DIT) has been supporting businesses, ensuring that they have the skills and knowledge to be able to continue to sell overseas, perhaps through selling online but also to highlight new export opportunities and imparting first-hand knowledge into how other countries are starting to come out of this global crisis. 

Since the start of May DIT has been delivering free webinars to help local businesses by hosting a series of e-commerce focused webinars featuring actionable tips to help you navigate the COVID-19 crisis. You can listen to recordings of these sessions by following the links below:

Digital Series

These webinars were delivered by Sarah Lumley-Holmes, trusted trainer of DIT West Midlands. Sarah has her own consulting business and has many years' experience helping brands create a global impact with their digital presence.

Website Internationalisation & eCommerce   CLICK TO REGISTER

Learn how to increase your chances of international sales not only through your website but also exploring which eMarketplaces are available and how to access them.

The importance of localisation and standing out in search   CLICK TO REGISTER

Learn how to ensure your website and social media content are appropriate for your target market and how to get your website visible when international customers use a search engine.

Finding new customers through social media & content marketing CLICK TO REGISTER

Social media can be a great way to engage with a new audience and expand your brand awareness. Learn about the key to being successful on social channels and what content you should be creating to make your business engagement grow.

The basics of online advertising  CLICK TO REGISTER

Online advertising is by far the quickest way to gain more visitors, however, it can be very expensive if it is not managed correctly. Learn about the different types of online adverts you could use and how to set up a basic campaign.

Virtual Export Training Series

Delivered by Tim Hiscock, trusted trainer of DIT West Midlands, Tim works for Strong & Herd, an export training company who have many years’ experience supporting businesses in international trade.

International Market Research: Auditing Existing Markets and Identifying Markets of Opportunity CLICK TO REGISTER

We look at methods of evaluation and setting priorities while explaining how to monitor the ongoing situation, identify changes, and how to respond appropriately. We also consider ways of identifying and evaluating opportunities in markets that have had a low impact, and those that are recovering.

International Routes to Market CLICK TO REGISTER

Auditing existing routes, mitigating risk, & opening new channels - This session looks at the current and continued ability to reach end-users in overseas markets while explaining methods of evaluating and mitigating risk. 

Managing International Supply Chains CLICK TO REGISTER

Review your ability to get your goods from A to B by considering your supply chain, production capacity, delivery, outstanding orders and lead times.

Managing International Logistics and Shipping CLICK TO REGISTER

This session explores the impact of the pandemic on the international movement of goods and considers the disruptions of ongoing changes within the shipping industry. 

International Sales & Business Development CLICK TO REGISTER

The session reviews typical international sales strategies considering the changing role of local representatives.

International Marketing Series

These sessions were delivered by John Harrison and Julie Macken from JH Market Strategy, specialists in international marketing and a trusted training partner of DIT Midlands. 

Part 1: International Marketing CLICK TO REGISTER

In this first one-hour session the focus is on strategy, looking at understanding marketing processes, creating optimal positioning and identifying primary and secondary audiences - recognising that these could well have changed post-lockdown.

Part 2: International Marketing CLICK TO REGISTER

In this second one-hour session, building on the content of the first, we look at marketing communications, reaching your audiences with the right message and taking on board individual situations in countries across the globe. 

To view upcoming DIT webinars please visit events.great.gov.uk/wmwebinars and for any further support around international trade please contact your International Trade Advisor or email info@tradewm.co.uk

Coming Up…..

Post COVID-19 International Recovery Programme

Join the Department for International Trade (DIT) and The Society of Motor Manufacturers and Traders (SMMT) programme for UK automotive suppliers to explore new opportunities overseas.

Mexico: Export and Business Development Opportunities in the Mexican Automotive sector in light of the USMCA and COVID-19 

Wednesday 5th August - 3 pm:

Mexico is the biggest vehicle producer in Latin America and Covid-19, and the new US Mexico Canada trade agreement, both have significant implications for the sector and how UK exporters or investors should approach it. Join this webinar to hear more from the Director-General of the Nuevo Leon Automotive Cluster of around 100 firms, DIT Mexico’s Head of Trade and Investment and sector specialists from DIT, Santander and Altios International. Register here.

To view all of the webinars that DIT in the Midlands are hosting please visit events.great.gov.uk/wmwebinars

Hosted by Omar Saeed, DIT Senior Trade Officer, Saudi Arabia to find out how you can become part of the exciting projects now

Tuesday 15th September - 11 am:   

The Kingdom of Saudi Arabia (KSA) is a high-income country with a population of some 34 million- by far the most important market in the Gulf Cooperation Council. It has a growing reputation as an important destination for many foreign brands and companies in many different sectors.

KSA is carrying out several large-scale projects as part of its Vision 2030, including a high-tech city called Neom and a megacity for culture, sports and entertainment in Qiddiya. There are also development projects on the Red Sea coast including hotels, high-end residential properties and a luxury tourist and well-being resort called Amaala. They are the current G20 chair and will host the G20 summit. 

Join this webinar to hear from Omar Saeed, Senior Trade Officer, Saudi Arabia for a comprehensive overview of the many projects and opportunities available to UK companies. He will focus on Construction, Airports, Metro Rail, Bus Rapid Transport (BRT), Agritech and Smart Cities. Other speakers will include a UK company with experience in the market, a legal firm and DIT Communications and Culture Advisor both with advice and guidance on doing business in the market.

Please register for New Export Opportunities in Saudi Arabia - an overview and how to succeed in this market on Aug 25, 2020, 11:00 AM BST HERE

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